100% PURE® isn’t just our name. Or just our ingredient list. 100% PURE is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE® is so important. We strive to live with compassion, kindness, and empathy to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community. All of our products are created with innovation that keeps our products free from toxins. Rather than using polymers (liquid plastic) to deliver active ingredients, 100% PURE® invented the "nano spinning method" that manipulates the molecular size of the active ingredients for deeper penetration. Our cosmetics are pigmented using fruits and vegetables. 100% PURE® will never use artificial colors or carmine. Water-soluble vitamins and other active ingredients oxidize which makes the ingredient(s) lose potency and turn into free radicals which damage the skin. 100% PURE®'s found